We don’t need another Hero
With no Lick’s in the downtown core anymore one wonders where they might track down a decent veggie burger. After reviewing the Hero Burger site about a year ago and seeing that their Soul Burger is listed as “100% Certified Vegan†I made my way over to Hero and picked one up. I got back to my office and began to enjoy this admittedly fantastic veggie burger. The only thing that didn’t sit quite right with me was that the bun had a yellowish hue to it so I emailed Hero to ensure that the bun was vegan. I received an email back from Hero Burger’s Director of Operations confirming that the patty is vegan but the bun is not.
Where do they get these guys? I mean, he was nice enough but obviously clueless. If you take a vegan patty and put it on an egg bun you can no longer advertise the burger (patty + bun) as vegan! He asked if I could provide a supplier of vegan buns that would be comparable. What am I? A bakery? No, I’m a guy who wants a veggie burger. You guys are the food experts who are falsely advertising your burgers so the onus is on you to find a supplier (I did give them a short list) OR at least discontinue advertising your burgers in that way. He also said that hero is not in the practice of losing customers and asked me to try them again. What am I going to try if you’re not going to change the buns? Clueless, I tell you.
12 months later the website says exactly the same thing – 100% Certified Vegan – and guess what? They’re still using the same buns. How many people have been duped in the meantime? Change your website, idiots!
I understand that there are more important things in the world than whether or not a bun at a second rate burger joint is vegan but this kind of thing just really gets my goat. I wouldn’t care if they didn’t have a veggie burger or had one that wasn’t vegan but if you’ve got one and don’t care enough to tell potential customers what they are actually eating then you don’t deserve anyone’s business.
Hero Burger – you get the gas face!
on April 19th, 2007 at 1:05 pm
thats lame. remind me to stop going there.
on April 19th, 2007 at 1:14 pm
If this is true then that is really bad.
I’m not even vegan and that makes me mad.
on April 19th, 2007 at 2:00 pm
It is important to note that they have not confirmed that they are still using the egg buns but given that they’ve stopped answering my phone calls and emails I can come to only one conclusion – that they are still using them and don’t care enough to change them – the same way they didn’t care enough to make their vegan burger actually vegan in the first place.
on April 19th, 2007 at 2:39 pm
certified 100% lies
C’MON POOKY LETS BURN THIS MOTHER FUCKER DOWN
on April 23rd, 2007 at 9:29 am
[...] A while back I posted an entry about Hero Burgers and their Soul Burger, which they advertise as being 100% vegan. It has recently come to my attention that these burgers aren’t 100% vegan. Thanks to a passer-by on my blog named Matt Rennick, I have discovered that the buns used for Hero Burgers’ Soul Burger contain egg, which is problematic for vegans. If you’re vegetarian, this may not be an issue. You can read more about Matt’s discovery by clicking here. [...]
on May 3rd, 2007 at 10:13 am
Update: They have confirmed that they are still using the egg bun and are definitely still advertising the burger as vegan. Way to go, dickheads!
on May 23rd, 2007 at 5:04 pm
that is really stupid, but otherwise Hero Burger is the best thing ever. I go there every friday