We Noticed{1}

You Thought We Wouldn’t Notice has been a pretty regular read of mine for many years, it makes me feel super cool when I’m out being social and someone says how much they like “so and so” which gives me the opportunity to be all “yeah, they totally ripped that off” which makes them go all “oh, you’re so cool, Matt, how’d you get to be so cool?” and I’m like “I dunno, man, just born super cool I guess…”

Anyway, if you’ve spent any time around me since the shirts (& patches) were released (July 20, 2011 – I know that because we picked them up on the way to Chicago last year) you’ll undoubtedly recognize the symbol on the left as designed by the buds at Doublenaut

Doublenaut Ripped Off By ASOS

…if you frequent unoriginal, garbage retailers like ASOS then you might recognize the obviously poached-then-made-shittier symbol on the right.

ASOS ripped off Doublenaut

Sure, it was probably some junior designer at ASOS that just saw the image on ffffound and thought “that’d make a cool shirt” so they changed it a little while making it worse (as my man Ben said “the crown is next level”) and put it in a black box on a white shirt (what?) and submitted it for production…

It might not even be “the company’s fault” as the higher-ups may not have even known… That said, they profited from the hard work of two very talented designers (and probably many more in the past and present) and for that… it’s official… and it’s been a while since once of these has been given… but… ASOS gets The Gas Face!

More at You Thought We Wouldn’t Notice.