One of the great things about working in an industry, and more specifically on a brand, that you are passionate about is getting to immerse yourself in the history and cultural importance of said brand and hopefully play an active roll in the future of the company – it truly is exciting and I’m honored to be a part of this team.
This week I was sent to Milwaukee for a couple of days to present new work, visit the museum and see what’s in store for us in the coming year.

As I expected, staying at the Iron Horse Hotel was a real treat. The place is fucking fantastic – I can only imagine what this place is like in the summer when the roar of motors would fill the air.









I didn’t want to take too many pictures at H-D HQ so I couldn’t really capture how awesome the place really is but it is, after all, people’s workplace so I didn’t want to be tooooooo touristy and make people who are just trying to work too uncomfortable. One thing that becomes apparent immediately is how important history is to the brand as the place is littered with artifacts and reminders of where the company came from.




Nowhere is this history and attention to detail more apparent than right across the bridge from the Iron Horse, at the Harley-Davidson Museum which was truly the highlight of the trip.



The Jeff Decker bronze statues are incredible – I only wish that I could afford one! Even the 10″ statues for sale in the museum gift shop come in around $4000. A real treat to see in person, regardless.

I had a chance to meet Bill Jackson, the museum’s curator, and you can tell how much he cares about sharing this history and presenting it in a way that is highly accessible to everyone, even if you don’t care at all about Harley-Davidson or motorcycles in general, for that matter…
Here is just a small sampling of the things that I saw – I’m sure that I missed so much but I think you’d need multiple trips to really see everything. I mean, you can see all the big stuff in an hour or two but if you want to see all the smaller artifacts, do some reading and watch all the rich media content, you’d need some serious time. There is just so much to see!











































One of the newest exhibits is the famous “Tsunami Bike” that found it’s way from Japan to Vancouver in the wake of the Tsunami in 2011. The story is incredible and seeing it in person was pretty chilling.


Harley-Davidson’s commitment to it’s brand is apparent in everything they touch, the Motor Bar & Restaurant is no exception. Some of the guys and I had the opportunity to grab a quick bite before the flight home and we were not disappointed!




Thanks a lot to Michael, Elliott, Suzanne, Tara and all the fine folks I met from H-D for an amazing and action packed day and a half in Milwaukee. Looking forward to coming back soon!

By MattRennick
Category: History, Motorcycles, Old Stuff, Travel